New findings show that 80% of all chronic illnesses can be attributed to unhealthy lifestyle choices. There has been a grass roots movement for the last 40 years that has evolved into being a new legitimate critical mass with its own set of guiding principles. This group is having a significant impact on the culture from healthcare to automobiles and most importantly understanding the connection and benefits of healthy planet-body-mind-spirit continuum.
The pursuit of this lifestyle is being led by a segment of the population known as Cultural Creatives who believe in creating a healthier, more natural way of living while recognizing that we are all interconnected. This group more than any other group votes with their dollar. This group is values driven and most choices are fully influenced by their core belief sytems.
Today, the Cultural Creatives represent about a quarter of the population (63 million consumers) in the United States; approximately 90 million in Europe; 7 million in Canada; 4 million in Australia approximately 200 million world wide. It is predicated that this like minded group will grow to about 300 million by 2015.
The influence of this group is inspiring more people to seek higher standards in personal and planetary health, which demonstrates to all of us that the conscious choices we make every day can transform both the world and ourselves.
Given a choice, people would choose a lifestyle that is healthy and life enhancing, for themselves, their families and the Earth. The Prana lifestyle is a vote for individual health as well as the future sustainability of the Earth’s well being.
Prana is being created as a multi channel lifestyle brand that promotes a Lifestyle of Health and Sustainability (LOHAS). Prana will products, services, information, and education that encompass all aspects of the $227 billion LOHAS industry:
Prana strives to provide effective, natural, alternative health solutions that prevent, treat, and enhance people to live better, and have a healthier high quality of life through their evolving life stages.