+ Mission

Prana's goal is to become the trusted source and unifying brand for Lifestyle of Health and Sustainability (LOHAS) participants.

Prana believes in the concept of “Conscious Commerce,” the practice of making purchasing decisions based on personal values and beliefs. It takes into consideration all the aspects of our lives and the impact we have upon the planet.

Research indicates this concept appeals to approximately 60 million people in the U.S. 90 million people in Eurpoe, 7 million people in Canada, 4 million people in Austarlia alone.

Our goal is to deliver next generation, meaningful, proprietary, natural-selfcare-health solutions, that enhances peoples quality of life, and contributes to healthy planet-body-mind-spirit.

Our name Prana— means the lifefore of life reminds us that we are all interconnected with the earth, the air and water, and very much a part of this living system that sustains us all.