Care For The Environment

+ Marketing Strategy

Knowing personal values gives a set of handles for finding what is important in the lives of consumers

Values, lifestyles and subcultures are stable and slow to change when they reflect real social groups, not some fictional category based on shifting desires in the marketplace.

Values help us see what a product or service means to consumers, and that meaning very quickly translates to vested interests of consumers and to their expectations about the future, and it also translates to symbols that speak to those interests and expectations.