+ Communications

Prana is a vision driven Global Brand. In order to be a successful global brand:

-communications will play a major role in the building of brand stakeholdes
-celebration of universal life themes, diverstity, and human connection
-quality of life themes will be a core positioning to develop psychographic ownership
-appeal and speak in specific demographic/ psychographic values, language,ethics, motivations

Ad Concepts :

Brand Support- Prana Magazine

Brand Support- Display